The epidemic superimposed war, European wine prices went up, Russian wine was sought after!

Since 2020, due to the impact of the epidemic, the cost of wine production has increased. By 2022, upstream wineries in Europe have announced price increases one after another. Now, the epidemic superimposed the impact of the "Russia-Ukraine war", wine from Europe, may be about to start a new round of price increases.
However, Russia is also an European country (note: Russia is a trans-Eurasian country, but belongs to an European country in the international geographical division), Russian wine merchants said that within this year, they will try their best to overcome the impact of changes in the external environment, and will not pass on the increased production costs to customers.

A The supply of gas is limited and the cost of making bottles is doubled.

In the past two years, glass bottles, which were inconspicuous in the past, have gradually become a "big problem" in wine production.
In October 2021, a number of major wine-producing countries around the world have declared a "glass bottle emergency", which used to cost money to buy, but now needs to be robbed.
At the end of October 2021, viticulture experts at the University of California, Davis publicly stated that the wine industry was experiencing supply chain bottlenecks due to a "shortage of glass bottles".
In November 2021, news spread that Spanish wineries were short of glass bottles. Benitez, president of the Spanish Wine Federation (FEV), said that since September, some manufacturers have been unable to produce normally for this reason.

In 2021, the only reason for the shortage of glass bottles is the epidemic! By 2022, with the outbreak of the "Russia-Ukraine War", the reduction of gas supply in Europe is further aggravating the shortage of glass bottles.
'We won't be surprised to see some glass suppliers implement additional price increases over time, 'Stephen Rannekleiv, global strategist at Rabobank's beverage division, said in an interview.
We would not be surprised if the extent of their increase in input costs turns out to be structural rather than temporary.
It should be noted that compared with other parts of the world, the shortage of glass bottles and rising production costs in Europe are obviously more serious.

One European glass bottle supplier says rising fuel costs have forced them to pass on surcharges to customers, effectively doubling the cost of glass bottles.

It is reported that the current European energy crisis has evolved to the point of whether it is necessary to call for lower indoor temperatures, lower consumption and save energy. in addition, factories are also facing closure and the entire supply chain is under serious threat.

B Russian wine is developing rapidly.

As an European country, the situation of Russian wine manufacturers seems to be much better. At least some people dare to come forward and say that "prices will not rise by a large margin this year."
Recently, Pavel Titov, president of Russia's largest sparkling wine maker, Abrau-Durso, told the media that the company does not plan to raise the price of its products significantly in 2022 because the company uses its own raw materials and buys more rubles.
Industry experts pointed out that with the increasing uncertainty in the global wine market, Russian wine is gradually becoming a hot cake in the Chinese market.

On the one hand, the social atmosphere is excellent. "made in Russia" is becoming more and more popular in the Chinese market. Affected by many events, Russian goods have exploded in China since March.

In the market, there have been incidents in which Chinese online consumers rushed into the Russian National Pavilion and official flagship stores to snap up. In response, the ambassador of the Russian Chamber of Commerce posted a video on JD.com, calling on Chinese netizens to spend rationally.
In addition to online shopping, the same situation was encountered in Russian brick-and-mortar stores, where a Russian guy studying in China posted a video saying that all the chocolates and sweets in the Russian store had been bought by Chinese students. I would also like to express my gratitude to my Chinese friends for their support.
On the other hand, from the perspective of domestic imported wine merchants, the cost of importing Russian wine is relatively low and the safety factor is also higher.
In addition, experts also remind Chinese wine merchants that at present, Russian wine can take advantage of the "east wind" of the social atmosphere, and once this wind blows away, it may be difficult for Russian wine to maintain its sales share in the Chinese market.
In other words, the current import of Russian wine, coupled with appropriate marketing methods, should be a good choice, but the need to control the scale, as far as possible to avoid the market risks that may be encountered in the future.